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Reason Four

Reason Four

Online: Offline. The line can become hazy.

• To promote awareness and usage of R-Connect and International calling cards

• Using a judicious blend of Traditional and new media, and a refreshing creative approach, both the brands were relaunched.

• Sales volumes jumped up impressively and a better recall has been seen for the products.

• Create a vibrant digital presence for SanFrisco, Allen Solly, Peter England and Van Heusen

• 4 distinct brands with unique positionings and different agencies [JWT, Mudra, Ogilvy etc] with an obvious overlap in TG for some brands

• a distinctive digital brand roadmap chalked out for each brand which complements their TG needs offline and online

• The revamped sites have received tremendous response from the TG and have now become a core of the brand communication offline and online.

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