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Reason nine

Reason Nine

Innovative approach to Corporate Branding.

Design a digital identity for Reliance ADAG and group companies.

The diverse business interests the group has from Telecom, media, finance,healthcare, energy etc and a tight deadline.

Using I maps and a thorough briefing process we presented 3 ground breaking creative designs, captured effectively the group diversity and essence of the corporate campaign.

One of the most high profile corporate identity launches in the recent times. The work has been appreciated by the client, consumers and media.

Madura Garments which owns labels like Van Heusen, Louis Philippe, Peter England, Allen Solly and San Frisco etc needed a corporate branding exercise without diluting the individual brand visibility and budgets.

Madura Garments was conceived as a power brand vehicle. An illustration based website was designed which was to be the referral point for investors, employees, prospective channel partners and of course customers.

The site is considered a bench mark in corporate branding and helped MG emerge as the digital fashion destination.

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