biz@fortunetechnolabs.com    +91-79-40359224    +91 9408 760039

Reason Two

Reason Two

Interactivity can be used to generate enquiries and better CRM.


  • Target a younger target group – enabling a transition from ‘my dad’s insurance company to ‘my insurance company’
  • Create an image of a world-class insurance company with global appeal
  • Address the unique insurance requirements of stakeholders such as agents (1 million) and policy holders (170 million) through different features and functionalities


  • Speak of life rather than the fear of death
  • Navigation made easy, effective IA design: grouping related products together
  • Customized greeting messages for policy holders and agents
  • Simple and easy to understand policy details – the use of illustrations & graphics
  • Information tools to position LIC as a thought leader in the field of Insurance


  • Site traffic increased almost 100 – 150 times per day after re-launch.
  • Online premium payment transactions increased 3-4 times per day.
  • Policy holder and Agent logins increased almost 8-10 times per.


  • The site won Webby, Internet’s most valued award.

Let's connect and discuss further

Tell us about your requirement and we will
get back to you soon.
Need Assistance? biz@fortunetechnolabs.com    +91-79-40359224    +91 8401 440775